Social Media Management and
Digital Communication Services
RA Studio provides social media management and digital communication services for brands that use social media as a strategic tool for communication, positioning, and growth. We work with companies in Romania — including Bucharest and other regional hubs — as well as with international brands that need consistency, clarity, and relevance in their digital communication.
Our approach to social media is strategy-driven and content-focused. Social media is not about posting more often, but about communicating better — in a way that is coherent with the brand and aligned with real business objectives.
Social media as a brand and communication tool
Social media does not work in isolation. To be effective, social media communication must be aligned with brand strategy, key messages, and the overall communication direction.
We work with brands that:
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want a coherent and professional social media presence
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need clarity in messaging and creative direction
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value relevant content over posting frequency
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communicate with local and international audiences
Our Services
Our social media services
01
Social media strategy
Every effective social media presence starts with strategy. We define the role of social media within the brand’s communication ecosystem and set a clear direction for content and messaging.
Includes:
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social media objectives
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audience definition
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selection of relevant platforms
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communication direction and tone of voice
02
Content creation and creative communication
We create social media content that clearly expresses the brand’s personality and supports strategic messages. The focus is on clarity, relevance, and consistency — not short-lived trends.
Includes:
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creative concepts for social media
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copywriting for posts
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visual content (static and video)
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platform-specific content adaptation
03
Social media management and community management
We manage the brand’s social media presence to ensure continuity, coherence, and meaningful interaction with the audience.
Includes:
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editorial planning
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content publishing
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moderation and community management
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coordination with other communication channels
04
Social media campaigns
For launches, specific initiatives, or communication campaigns, we develop social media campaigns aligned with brand objectives.
Includes:
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campaign concepts
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message structuring
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platform adaptation
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collaboration with media or performance teams (where relevant)
05
Optimization and evaluation
Social media performance must be evaluated continuously. We analyze content performance and adjust direction to maintain relevance and effectiveness over time.
Includes:
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content performance analysis
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engagement and reach evaluation
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creative direction optimization
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strategic recommendations
Social media platforms we work with
Strategy and content are adapted based on platform, audience, and objectives. We work with the main social media platforms used by local and international brands:
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Facebook – brand communication, community building, and awareness
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Instagram – visual storytelling, brand consistency, and engagement
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LinkedIn – B2B communication, employer branding, and thought leadership
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YouTube – brand, educational, and narrative video content
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TikTok – creative video content adapted to platform behavior
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X (Twitter) – real-time communication and brand positioning (where relevant)
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Pinterest – visual inspiration and evergreen content for selected industries
Platforms are selected strategically based on audience, industry, and objectives — not trends or posting volume.
RA Studio Social Media Framework™ – our process
We work using the RA Studio Social Media Framework™, a structured process designed to ensure clarity, consistency, and long-term results.
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Clarity – objectives, audience, and the role of social media
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Direction – strategy, messaging, and tone of voice
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Creation – content development and execution
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Publishing – management and community interaction
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Optimization – analysis and continuous refinement
Experience and client types
We have delivered social media projects for:
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startups and growing companies
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B2B and B2C brands
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industries such as technology, services, retail, education, and creative industries
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local and international clients
We frequently collaborate with marketing, communication, and management teams to ensure social media supports real business objectives.
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From our experience, brands that treat social media as an integrated part of their communication strategy — rather than a standalone channel — build clearer and more consistent relationships with their audience. Direction and consistency matter more than the volume of content published.
