Email Marketing & Marketing Automation Services
RA Studio provides email marketing and marketing automation services for brands that want relevant, personalized, and scalable communication across the entire customer journey. We work with companies in Romania — including Bucharest and other regional hubs — as well as with international brands that use marketing automation to drive growth, retention, and operational efficiency.
Our approach is strategic and data-driven, focused on processes and experience. Effective email marketing is not about sending mass campaigns, but about building automated communication systems triggered by behavior and aligned with real business objectives.
Email marketing and marketing automation as a relationship system
Email marketing and marketing automation work effectively only when they are integrated into a coherent ecosystem: brand, website, eCommerce, CRM, and data. Without this alignment, communication becomes noise instead of value.
We work with brands that:
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use email marketing for lead nurturing and retention
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need marketing automation to scale communication
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value personalized communication over generic messaging
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operate in local and international markets
Our Services
Our email marketing and marketing automation services
01
Email marketing strategy and lifecycle marketing
We define the role of email marketing within the customer journey and how automation supports long-term relationships with users.
Includes:
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email marketing objectives
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customer journey mapping
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B2B and B2C audience segmentation
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message definition and frequency planning
02
Email marketing campaigns
We create and manage email marketing campaigns focused on communication, conversion, and relationship building.
Includes:
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newsletters and campaign emails
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email copywriting and structure
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responsive email design
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testing and optimization
03
Marketing automation and automated flows
We build marketing automation systems based on user behavior and data.
Includes:
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automated lead nurturing
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welcome flows
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re-engagement flows
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customer journey automation
04
Advanced personalization and segmentation
High-performing email marketing is personalized. We use behavioral and contextual data to maximize relevance.
Includes:
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dynamic segmentation
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content personalization
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rules and behavioral triggers
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message adaptation by lifecycle stage
05
Performance optimization and deliverability
We continuously analyze and optimize the performance of email marketing programs.
Includes:
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open rate and click-through analysis
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content and timing optimization
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deliverability and domain reputation management
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A/B testing
06
CRM and system integration
Marketing automation works correctly only when data is clean and integrated.
Includes:
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CRM integration
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data synchronization
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alignment with sales and eCommerce
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process structuring
Email marketing and marketing automation platforms we work with
We work with established email marketing and marketing automation platforms, selected strategically based on business needs:
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HubSpot – B2B marketing automation and lifecycle management
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Salesforce Marketing Cloud – complex, enterprise-level automation
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Klaviyo – email marketing and automation for eCommerce
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ActiveCampaign – flexible automation and advanced segmentation
Mailchimp – email marketing for simpler programs
Experience and client types
We have delivered email marketing and marketing automation projects for:
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B2B and B2C brands
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eCommerce and lead generation businesses
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startups and growing companies
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local and international markets
We collaborate closely with marketing, sales, and CRM teams to deliver scalable and sustainable systems.
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From our experience, the most effective marketing automation programs are built on clearly defined customer journeys, not on high email volume. Well-designed automation reduces operational effort while increasing relevance over time.
