Conversion Rate Optimization (CRO) Services
RA Studio provides Conversion Rate Optimization (CRO) services for brands that want to get more value from their existing traffic without increasing acquisition budgets. We work with companies in Romania — including Bucharest and other regional hubs — as well as with international brands optimizing conversions across websites, eCommerce platforms, and digital funnels.
Our CRO approach is structured, data-driven, and focused on real business impact. Conversion optimization is not about cosmetic changes, but about understanding user behavior and validating hypotheses through controlled experimentation.
CRO as a growth system, not isolated experiments
CRO delivers sustainable results only when integrated into a coherent ecosystem: brand, website, eCommerce, paid media, email marketing, and data. Without this integration, tests produce isolated insights rather than long-term progress.
We work with brands that:
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want to improve conversion rates
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have traffic but underperforming results
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need to optimize existing funnels
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operate in local and international markets
Our services
Our CRO services
01
Conversion audit and behavioral analysis
Every CRO program starts with a detailed analysis of user behavior and friction points across the funnel.
Includes:
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CRO audit for websites and eCommerce platforms
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funnel and user journey analysis
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UX and page structure evaluation
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identification of optimization opportunities
02
Data analysis and behavioral insights
We use both quantitative and qualitative data to build strong optimization hypotheses.
Includes:
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analytics data analysis
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heatmaps and session recordings
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user feedback collection
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behavioral interpretation
03
CRO strategy and testing roadmap
We define a CRO strategy and a clear testing roadmap, prioritized by impact and effort.
Includes:
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conversion goal definition
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hypothesis formulation
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test prioritization
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experiment planning
04
A/B testing
and experimentation
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We implement and manage controlled experiments to validate optimization hypotheses.
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Includes:
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A/B and multivariate testing
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variant implementation
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results monitoring
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statistical analysis
05
UX and content optimization
Based on test results and analysis, we optimize user experience and page content.
Includes:
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optimization of key pages
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message clarity and CTAs
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funnel flow improvements
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friction reduction
06
Impact measurement and continuous optimization
CRO is an ongoing process, not a one-time project.
Includes:
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conversion impact measurement
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results reporting
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iteration and continuous optimization
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alignment with marketing and product teams
CRO platforms and tools we use
We use established analytics and experimentation tools to support data-driven decision-making:
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Google Analytics 4 (GA4) – behavior and funnel analysis
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Hotjar – heatmaps, session recordings, and user feedback
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VWO – A/B testing and experimentation
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Google Tag Manager – tracking and event implementation
Tools support the process, but strategy and interpretation create value.
Experience and client types
We have delivered CRO projects for:
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corporate websites
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eCommerce platforms
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B2B lead generation funnels
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local and international brands
We collaborate closely with marketing, eCommerce, and product teams to ensure results are implemented consistently.
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​From our experience, the biggest CRO gains rarely come from major design changes, but from optimizing critical points within the funnel. Well-prioritized tests can generate consistent impact without increasing acquisition costs.
