Events & Brand Activation Services
RA Studio provides events and brand activation services for companies that use events as a strategic tool for communication, positioning, and opportunity generation. We work with brands in Romania — including Bucharest and other regional hubs — as well as with international organizations that integrate events into their marketing and sales strategies.
Our approach to events is objective-driven and focused on brand experience and measurable impact. Effective events are not about logistics alone, but about message, audience, and how the experience is activated before and after the event.
Events as a brand and demand generation tool
Events perform best when they are part of a clearly defined ecosystem: branding, content, paid media, email marketing, and CRM. Without this integration, events become isolated initiatives with limited impact.
We work with brands that:
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use events for positioning and brand awareness
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aim to generate leads and commercial opportunities
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organize B2B and corporate events
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operate in local and international markets
Our Services
Our events services
01
Event strategy and objectives
We define the role of the event within the marketing and sales strategy and establish clear success indicators.
Includes:
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objective definition (brand, leads, relationships)
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audience identification
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event format selection
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alignment with communication strategy
02
Event concept and brand experience
We build event concepts that reflect the brand identity and create meaningful experiences for participants.
Includes:
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creative event concept
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agenda structure and flow
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participant experience design
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integration of visual identity and messaging
03
Corporate and B2B events
We support the organization of corporate and B2B events focused on relationships and commercial outcomes.
Includes:
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conferences and seminars
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corporate events
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product launches
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partner and client events
04
Digital and hybrid events
Digital and hybrid events allow for scalability and extended reach when they are well structured.
Includes:
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webinars
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online events
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hybrid events
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integration with digital platforms
05
Brand activations and participation in external events
We support brands in activations and participation at relevant industry events.
Includes:
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brand activations
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trade shows and exhibitions
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adapted brand presence and messaging
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on-site and online experience
06
Promotion, lead management, and follow-up
An event only delivers value when outcomes are activated afterward.
Includes:
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pre-event promotion
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integration with email marketing and paid media
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lead collection and qualification
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post-event follow-up and reporting
Event platforms and tools we work with
We use established platforms for organizing and activating digital and hybrid events:
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Eventbrite – event management and registrations
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Zoom – webinars and online events
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HubSpot Events – CRM integration and lead management
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Custom landing pages / Google Forms – tailored registrations
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Platforms support execution. Strategy and integration create value.
Experience and client types
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We have delivered events projects for:
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B2B and corporate brands
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growing companies and mature organizations
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local and international events
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brand and demand generation initiatives
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We collaborate closely with marketing, sales, and partner teams to ensure real impact.From our experience, events that generate real results are those integrated into marketing and sales strategies. The value of an event is not measured only by attendance, but by the relationships built and opportunities created afterward.
