eCommerce and Online Store Services
RA Studio provides eCommerce services for brands that want to build, optimize, or scale functional, clear, and conversion-focused online stores. We work with companies in Romania — including Bucharest and other regional hubs — as well as with international brands selling online across local or global markets.
Our approach to eCommerce is strategic and business-oriented. An online store is not just a sales platform, but a system that must work seamlessly across user experience, technology, and commercial processes.
eCommerce as a system, not just an online store
An effective eCommerce project starts long before design or development. To perform, an online store must be built on a clear structure, a coherent buying experience, and well-defined flows.
We work with brands that:
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are launching a new online store
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are optimizing an existing eCommerce platform
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want to increase conversion rates
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sell locally and internationally
Our Services
Our eCommerce services
01
eCommerce strategy and store architecture
We define the structure of the online store, product categories, purchase flows, and the role of eCommerce within the overall business model.
Includes:
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business objectives analysis
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category and product structure
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purchase and checkout flows
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feature and functionality prioritization
02
UX/UI design for eCommerce
User experience is critical in eCommerce. Design must reduce friction and support purchase decisions.
Includes:
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UX for product and category pages
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UI design aligned with brand identity
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responsive design
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shopping experience optimization
03
Online store development
We develop stable, fast, and easy-to-manage online stores, with a strong focus on performance and scalability.
Includes:
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online store development
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eCommerce platform integration
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payments, shipping, and core functionalities
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performance and security optimization
04
Conversion optimization and shopping experience
We analyze user behavior and optimize the shopping experience to increase conversions.
Includes:
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eCommerce funnel analysis
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friction point identification
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optimization of key pages
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improvement recommendations
05
eCommerce maintenance and support
We ensure the correct operation and continuous evolution of the online store.
Includes:
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technical maintenance
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platform updates
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operational support
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continuous improvements
eCommerce platforms we work with
We select the platform based on the business model, complexity, and commercial objectives.
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Shopify – fast and scalable online stores
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WooCommerce – flexibility and WordPress integration
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Magento / Adobe Commerce – complex eCommerce solutions
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Shopware – high-performance eCommerce for European markets
The platform is a means, not a goal. Selection is made strategically.
Experience and client types
We have worked on eCommerce projects for:
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DTC and retail brands
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B2B companies selling online
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startups and growing businesses
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local and international markets
We collaborate closely with management, marketing, and operations teams to deliver sustainable eCommerce solutions.
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From our experience, most eCommerce performance issues are not caused by lack of traffic, but by the buying experience. Online stores built on clear flows and logical structure convert better, even with the same traffic volume.
