Paid Media & Digital Advertising Services
RA Studio provides paid media and digital advertising services for brands that use paid channels as a tool for controlled and measurable growth. We work with companies in Romania — including Bucharest and other regional hubs — as well as with international brands investing in paid channels for visibility, lead generation, or sales.
Our approach to paid media is strategic and efficiency-focused. Paid advertising is not about spending more budget, but about allocating budgets correctly, choosing the right channels, delivering relevant messages, and measuring performance clearly.
Paid media as a growth system, not an isolated tactic
Paid media works effectively only when it is integrated into a coherent ecosystem: brand, website, eCommerce, funnel, and measurement. Without this alignment, paid campaigns generate costs rather than results.
We work with brands that:
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use paid media for real growth, not irrelevant traffic
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want control over budgets and performance
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need structure and clarity in media investments
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operate in local and international markets
Our Services
Our paid media services
01
Paid media strategy and budget planning
Every effective investment starts with a clear strategy. We define the role of paid media within the funnel, objectives, and budget structure.
Includes:
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paid media objectives
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relevant channel selection
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budget structuring
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alignment with the conversion funnel
02
Search Advertising (Google Ads)
We manage search advertising campaigns focused on intent and conversion.
Includes:
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Google Search Ads
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account and campaign structuring
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keyword selection and organization
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continuous optimization
03
Display and Video Advertising
We use display and video channels for awareness, consideration, and funnel support.
Includes:
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Google Display Network
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YouTube Ads
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message adaptation for formats
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frequency and reach control
04
Paid Social Advertising
We develop paid social campaigns integrated with the communication strategy and conversion funnel.
Includes:
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Meta Ads (Facebook & Instagram)
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LinkedIn Ads
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TikTok Ads (where relevant)
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creative and message adaptation
05
Performance and conversion optimization
Paid media is an ongoing process. We analyze and optimize campaigns to improve efficiency and maintain cost control.
Includes:
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KPI monitoring
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budget and audience optimization
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message and creative testing
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reduction of inefficient spend
06
Measurement, tracking, and reporting
Without accurate measurement, paid media cannot be optimized.
Includes:
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KPI definition
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tracking and event implementation
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performance reporting
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results interpretation
Advertising platforms we work with
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We select advertising platforms based on objectives, audience, and business model:
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Google Ads – search, display, and video
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Meta Ads – Facebook and Instagram
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LinkedIn Ads – B2B and lead generation
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YouTube Ads – awareness and consideration
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TikTok Ads – reach and video-led engagement
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Platforms are tools. Strategy determines how they are used.
Experience and client types
We have managed paid media projects for:
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B2B and B2C brands
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eCommerce and lead generation businesses
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startups and growing companies
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local and international markets
We collaborate closely with marketing, sales, and eCommerce teams to ensure paid media supports real business objectives.
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From our experience, the largest budget losses in paid media do not come from choosing the wrong platforms, but from a lack of clear structure and proper measurement. Well-structured campaigns can perform better even with smaller budgets.
