✔︎ Strategy call (1h/month)
✔︎ Monthly priorities plan
✔︎ Social media management (1 platform, 8 posts/month)
✔︎ Caption writing + hashtags
✔︎ Light creative (graphics, small edits)
✔︎ Email/newsletter (1/month)
✔︎ Small website updates (1–2/month)
✔︎ Monthly report (simple KPIs)
✔︎ Strategy call (1h) every 2 weeks
✔︎ Monthly execution roadmapSocial media management (up to 2 platforms,12–16 posts/month)
✔︎ 1 campaign/month (email + ads creative + landing page copy)
✔︎ Campaign creative direction (visual + messaging)
✔︎ Content creation (2 blogs OR 1 video short/month)
✔︎ Website updates + 1 new page/month
✔︎ SEO setup for the new page
✔︎ Basic marketing automation (HubSpot workflows, forms)
✔︎ Technical tracking setup (UTMs + GA4 events)
✔︎ Monthly performance report + recommendations
✔︎ Weekly strategy sessions
✔︎ Quarterly strategy planning
✔︎ Experimentation roadmap
✔︎ Full social media management (3–4 platforms)16–20 posts/month
✔︎ Reels/short videos included
✔︎ 2 multi-channel campaigns per month
✔︎ Full storytelling + concept development
✔︎ Paid ads setup + optimisation (Google, Meta, LinkedIn)
✔︎ Website development & CRO updates
✔︎ Content: 4 blogs OR 4 videos OR mixed
✔︎ Full marketing automation setup
✔︎ CRM integration (HubSpot, Pipedrive, Salesforce)
✔︎ Advanced analytics (GA4, GTM, dashboards)
✔︎ Full customer journey & funnel mapping
✔︎ Creative direction for all campaigns
✔︎ Dedicated Slack/Teams support
✔︎ Full monthly reporting + quarterly strategy
✔︎ Brand audit (visual + verbal)
✔︎ Light positioning direction
✔︎ Tone of voice basics
✔︎ Starter style scape (colors, typography vibes)
✔︎ 1 moodboard direction
✔︎ Everything in Start
✔︎ Full brand positioning (mission, vision, values)
✔︎ Tone of voice guide (writing rules, dos/don’ts)
✔︎ 2–3 moodboards
✔︎ Visual identity direction (layouts, photography style, shapes)
✔︎ Messaging framework (tagline + key messages)
✔︎ Social media strategy (content pillars + tone)
✔︎ Platform setup (bio, highlights, visual kit)
✔︎ 8 posts/month (static or carousel)
✔︎ Caption writing + hashtag research
✔︎ Basic content calendar (monthly)
✔︎ Monthly analytics overview (top posts + engagement)
✔︎ Everything in Start
✔︎ Social media management for up to 2 platforms
✔︎ 12–16 posts/month
✔︎ 4 reels per month (script + edit)
✔︎ Full monthly content calendar
✔︎ Community management (up to 20 replies/week)
✔︎ Influencer research (5–10 micro-influencers)
✔︎ Competitor content audit
✔︎ Everything in Grow
✔︎ Social media management for 3–4 platforms
✔︎ 16–20 posts/month
✔︎ 8 reels per month (script, filming guidance, edit)
✔︎ Influencer management (contact, negotiation, scheduling)
✔︎ Campaign collaborations with influencers
✔︎ Trend integration + experimentation content
✔︎ Monthly performance report (deep insights + recommendations)
✔︎ 1 landing page (Home, Service, or Campaign)
✔︎ UX wireframe (basic structure)
✔︎ UI design (fonts, colors, layout)
✔︎ Copywriting (150–250 words)
✔︎ Basic SEO (title, meta description, H1, alt tags)
✔︎ Mobile optimisation
✔︎ GDPR audit (basic website compliance check)
✔︎ Everything in Start
✔︎ Up to 5 website pages
✔︎ Information architecture (site structure)
✔︎ UX improvements based on best practices
✔︎ Form integration + thank-you flows
✔︎ Tracking setup (UTMs + GA4 basic events)
✔︎ On-page SEO for all pages
✔︎ Light animations and interactions
✔︎ GDPR documentation (privacy policy + cookie policy)
✔︎ GDPR-compliant forms (opt-ins, consent text)
✔︎ Everything in Grow
✔︎ Full website redesign (custom UX/UI)
✔︎ Advanced UX (user flows, behavior analysis)
✔︎ Custom animations + interactions
✔︎ GA4 full setup (events, conversions, enhanced tracking)
✔︎ Google Tag Manager advanced configuration
✔︎ CRO recommendations (landing page & funnel)
✔︎ Performance optimisation (speed, structure, media)
✔︎ Cookie banner setup + consent log
✔︎ GDPR full compliance package (forms, tracking, policies, scripts)
✔︎ Shopify / WooCommerce setup
✔︎ Upload up to 20 products
✔︎ Product categorisation (basic structure)
✔︎ Payment gateway setup
✔︎ Shipping configuration
✔︎ Basic product template setup
✔︎ 1 campaign landing page (promo or seasonal)
✔︎ Basic conversion setup (thank-you page, CTA optimisation)
✔︎ Everything in Start
✔︎ Upload up to 80 products
✔︎ Product page optimisation (titles, descriptions, layout)
✔︎ Category optimisation (filters, structure, UX)
1 custom UX feature (badges, timers, bundles, etc.)
✔︎ eCommerce analytics setup (GA4 + enhanced tracking)
✔︎ Checkout improvement recommendations
✔︎ Basic abandoned cart email automation
✔︎ Everything in Grow
✔︎ Premium store design (custom UX + UI)
✔︎ Advanced UX enhancements (heatmap-driven structure)
✔︎ Full CRO setup (heatmaps, funnel analytics)
✔︎ A/B tests for key pages (product, collection, checkout)
✔︎ Product feed optimisation (Google Merchant, Meta Catalog)
✔︎ Loyalty program or subscription integration
✔︎ Advanced eCommerce automation (winback, replenishment, VIP)
✔︎ Account audit (Google/Meta/LinkedIn – 1 platform)
✔︎ Campaign structure review
✔︎ Keyword/audience review (basic)
✔︎ 1 new campaign setup (Search or Awareness)
✔︎ Ad copywriting (3 variations)
✔︎ Basic creative setup (static assets)
✔︎ Conversion tracking check
✔︎ Weekly optimisation (bids, keywords, audience trim)
✔︎ Monthly performance summary
✔︎ Everything in Start
✔︎ Management for up to 2 platforms (Google + Meta OR Meta + LinkedIn)
✔︎ Full keyword/audience mapping
✔︎ 2 new campaigns/month (Search + Social)
✔︎ A/B testing for ad creatives
✔︎ Custom UTM structure for all ads
✔︎ Landing page recommendations
✔︎ Retargeting setup
✔︎ Weekly optimisation + reporting
✔︎ Monthly insights with recommendations
✔︎ Everything in Grow
✔︎ Management for all 3 platforms (Google + Meta + LinkedIn)
✔︎ Full funnel strategy (TOF–MOF–BOF)
✔︎ 4 new campaigns/month
✔︎ Creative direction for ads (static, carousel, video concepts)
✔︎ Audience expansion (lookalikes, interest clusters, CRM-based)
✔︎ Advanced tracking (GA4 + GTM custom events)
✔︎ Monthly attribution analysis
✔︎ Conversion optimisation recommendations
✔︎ Extended reporting dashboard
✔︎ Email marketing account setup (structure, sender settings)
✔︎ 1 basic automation workflow (example: welcome email)
✔︎ Basic segmentation setup (lists, tags, filters)
✔︎ Email template setup (header, footer, branding)
✔︎ Deliverability check (SPF, DKIM, DMARC review)
✔︎ Basic performance report (opens, clicks)
✔︎ Everything in Start
✔︎ 4 automation workflows: Welcome, Abandon ✔︎ Cart, Follow-up, Review Request
✔︎ Template design improvements
✔︎ UTM tracking setup for all emails
✔︎ Lead nurturing setup (2–3 touchpoints)
✔︎ Form integration + thank-you page logic
✔︎ Contact scoring basics (engagement scoring)
✔︎ Monthly performance insights
✔︎ Everything in Grow
✔︎ Advanced automation workflows (winback, replenishment, VIP)
✔︎ Browse abandonment automation
✔︎ CRM integration (HubSpot, Salesforce, Pipedrive)
✔︎ Full tracking setup (GTM events, form completions, conversions)
✔︎ Smart segmentation (behavioral, lifecycle, predictive)
✔︎ Lead scoring model setup
✔︎ Monthly automation performance report dashboard
✔︎ CTA optimisation
✔︎ Product page audit
✔︎ Checkout audit
✔︎ Simple A/B test setup
✔︎ CRO scorecard (baseline assessment)
✔︎ UX friction points list
✔︎ Recommendations for immediate improvements
✔︎ Everything in Start
✔︎ Heatmap analysis
✔︎ Scroll map analysis
✔︎ Funnel review (landing → product → cart → checkout)
✔︎ Homepage optimisation recommendations
✔︎ 3 A/B tests per month
✔︎ CRO hypothesis framework
✔︎ Improved UX recommendations
✔︎ Keyword research (20–40 keywords)
✔︎ On-page optimisation for 5 pages
✔︎ Title & meta description optimisation
✔︎ H1/H2 optimisationImage alt tags optimisation
✔︎ Internal linking recommendations
✔︎ Basic technical SEO (indexing, sitemap check)
✔︎ SEO score report (baseline performance)
✔︎ Everything in Start
✔︎ On-page optimisation for up to 20 pages
✔︎ Blog SEO optimisation (structure, keywords, headers)
✔︎ Product SEO (titles, descriptions, metadata)
✔︎ Category SEO (filters, meta, structure)
✔︎ Competitor SEO audit
✔︎ Extended technical SEO fixes
✔︎ SEO content guidelines for writers
